Sunday, August 1, 2010

Hey, Jealousy.

You know, there are times when you are happy for another artist, and there are times when you are just plain jealous. Jealous of their flashes of creativity, gumption, their work. That is happening to me at this very moment, and, I suspect, throughout the month to come.

Two puppeteers in New York City have taken it upon themselves to collect $10,000 in gold coins (they say that it took several years, during which they hid their collection in their apartment) and bury it in the city somewhere. They claim that they buried the treasure box last November. Over the course of the next month and a half, they will release a series of eight videos that will give clues to viewers as to where to dig. They promise that the money is buried and findable (one puppeteer said that he is willing to be punched in the nose if they are lying), and the first person to find it may keep it. The videos are centered around a cast of pirate puppets (and one ninja, of course).

The puppeteers are remaining anonymous for fear of their safety. It has been reported that they are in their 30s, and one is also a freelance video editor. This is clear, in that the introductory video is beautifully crafted.

The puppeteers claim that they created this adventure as a way to draw attention to their work, but also say that they just want people to have fun watching their videos. They hope, also, that funding might become available from sources who see them as they become viral hits. Interestingly, as of this posting, only 25,000 have seen the initial video, which is a pity! This project has its own website and Facebook group. Apparently, this is not the first time that this type of marketing tool has been used to generate interest. In the late 1970s, for example, a children's book by Kit Williams, entitled Masquerade, concealed clues to a buried jewelled pendant of a hare that was buried somewhere in Great Britain. Unfortunately, that adventure didn't end so well, but I can't wait to see how this one progresses!

So, kudos to these guys for being so inventive! Now I'm going to hang with my new green-eyed monster friend.

By the way, they say it's not in Central Park.

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